A Market Analysis of the Ready-To-Assemble Furniture Industry.

Richard Vlosky  |  12/15/2008 7:31:29 PM

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In this paper, we discuss the results of Ready-To-Assemble (RTA) furniture market research which was conducted to better understand the current dynamics in this furniture sector. Within the furniture industry, the RTA furniture segment is a high growth segment which is likely to continue to outperform most other segments in the industry. We conclude that for individual manufacturers to succeed, quality, pricing and, above all, design has to be progressive and competitive.
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