|Associate Vice President & Professor|
|102 Efferson Hall
Baton Rouge, LA 70803
1978 Master of Fine Arts, University of Nebraska, Lincoln (60 hours — terminal degree in Fine Arts)
1974 Bachelor of Fine Arts, Kansas State University, Manhattan (120 hours — graduated "cum laude")
|Areas of Specialization/Research
Director and Professor for LSU AgCenter Communications and Public Relations.
2001 - Present Director and Professor, Communications, Public Relations and Management Operations, LSU AgCenter
1999 – 2001 Assistant Director/Specialist, LSU AgCenter Communications
1997 – 1999 Project Leader, Publications, Graphic Design and Web, LSU AgCenter Communications
1994-1997 Specialist: Publications and Graphic Design, LSU AgCenter Communications
1988-1994 Associate Specialist, Publications and Graphic Design, LSU AgCenter Comunications
1985-1988 Assistant Specialist, Publications and Graphic Design, LSU AgCenter Communications
1982-1985 Publication Designer, University of Nebraska - Lincoln, Agricultural Communications.
Gold Team Award from ACE (Association for Communication Excellence) for Technology Education for “Technology Education – 125 years of Connect My Louisiana.”www.lsuagcenter.com/connectmyla
Three Specialty Team Awards from the Louisiana Association of Extension 4-H Agents:
USDA/CSREES Partnership Award for Innovative Program Models:
Outstanding Professional Skill Team Award for Integrated Communication Programs from ACE (Association for Communication Excellence) - Media Relations Programs – Hurricane Response.
USDA Professional Activity Group Award, 4-H Curriculum Committee
Gold Award: Popular Publications-3-color or less, Management of Recreational and Farm Ponds, International Agricultural Communications Critique & Awards Program
Silver Award: Graphic Design - Series of Posters - 3 colors or less, Zion City Project, International Agricultural Communications Critique & Awards Program
Bronze Award: Publications - Popular -3 colors or less series of three, 7th-9th grade 4-H Project books (Pet, Vet Science, & Horticulture), International Agricultural Communications Critique & Awards Program
Addy: Public Service Division - Poster-Summer Sizzler, Baton Rouge Gallery illustrator for the campaign, 38th Annual Addy Awards, Advertising Federation of Greater Baton Rouge.
GRANTS – (principal investigator, Co-PI or major contributor)
2010 - 2012
aggregating the outreach and engagement efforts of LSU A&M, AgCenter and Law Center into a
web portal and system for internal and external promotion, reporting, awards and development.
Issues Management Symposium: Panel Discussion and Q&A – Issues Management at Work -Presentation at the International ACE/NETC Conference, Denver, Co
Panel of practitioners shared lessons learned from issues management front lines. This open dialogue spotlighted how our Land-grant colleagues have successfully navigated high-profile situations using an issues management approach.
Flood Response Task Force Leader, coordinate and implement programs, faculty, media and educational materials to respond to the flood impacts from the Mississippi River.
2010 – 11
Oil Spill Task Force Leader, coordinate and implement programs, faculty, media and educational materials to respond to the flood impacts from the Horizon Gulf of Mexico Oil Spill.
Communication Leader for the five state Land and Sea Grant Gulf Oil Spill Consortium,
Developed with the team, an action proposal, initiatives and workshops to address the crisis and issues resulting from the Gulf of Mexico oil spill such as: seafood safety, consumer confidence, fishery and environmental impacts, economic damage and social/community impacts. We posted information on the national eXtension web and the EDEN (Extension Disaster Education Network)
"New tools shape Extension Service," Delta Farm Press, Mar 24, 2010
Frankie Gould and Bob Ratliff
News photos - Worries still loom for La. seafood industry
Our work with Copernicus Marketing and Research is continuing into the creative development and implementation phases, and a new eXtension Community of Practice (CoP) on Extension Brand Value is at work to promote this important work, make it practical and useful at the state and local levels, and engage you and other extension employees across the country in promoting and living the brand.
-- Issue Management for Land-grant Universities (Part 1 & 2)
Issue management should be a vital part of land-grant communication programs. For three years, a group of communicators, researchers and administrators have been working to develop a unified system, best practices, tools and training for issue management for the land-grant system. This panel discussion will outline the project, present research findings, detail pending products, including a new national impact database and reporting system, and give you a chance for input.
-- Approaches for Gaining Author Cooperation on Periodic Publication Reviews:
Now that publications have been available online for over a decade, it is becoming apparent to both readers and administrators that a growing number of them are aging and overdue for a currency review. This panel discussion will share perspectives from a number of states on how they are making it a priority for authors to periodically review and update their titles.
Presentation Judge, SAAS meeting (Southern Association of Agricultural Scientists), Dallas.
--A Study of Website Usability, co-presented with Linda Benedict, funded by a grant from the ACE Development Fund.
ACE (International Association of Communication Excellence), since, 1985
Gamma Sigma Delta, Honor Society of Agriculture, LSU, Since 1987
Epsilon Sigma Phi, Honor Society of Extension Professionals
Louisiana County Agents Association
National Association of County Agents Association
Baton Rouge Gallery-Exhibiting Artist Member, Since 1985