Position Description:The LSU AgCenter is seeking a creative, strategic and collaborative communicator to serve as Social Media Strategist. This role is essential to advancing the digital presence of the AgCenter by leading social media efforts that reflect our mission of research, education and outreach. The strategist will manage content across platforms, engage audiences and ensure messaging is timely and impactful.

Key Responsibilities:

Social Media Strategy & Execution

• Implement a comprehensive social media strategy to enhance brand visibility and audience engagement.
• Manage and publish high-quality, platform-specific content across Facebook, Instagram, X, LinkedIn, YouTube and emerging platforms.
• Monitor trends and insert AgCenter expertise into timely conversations
• Create seasonal content that resonates with audiences.
• Engage with followers, respond to inquiries and foster community interaction.
• Collaborate with departments and units to amplify their messaging and ensure consistency.

Content Creation & Collaboration

• Create multimedia content including graphics, videos, reels and stories using Adobe Creative Suite and other tools.
• Partner with the Communications news and design teams to develop and repurpose content for digital audiences.
• Support audio and video production as needed.
• Work with IT and Communications teams to ensure cohesive messaging and technical integration.
• Manage the LSU AgCenter social media email address, answering social media questions and responding to requests from across the state.

Analytics, Reporting & Optimization

• Track KPIs and analytics to evaluate performance and inform strategy.
• Provide internal quarterly reports to Communications leadership with actionable insights.
• Use SEO best practices to enhance discoverability and reach.

Training, Governance & Crisis Communication

• Train internal teams on social media best practices, accessibility and brand standards.
• Collaborate with IT, Communications leadership and administration to maintain social media guidance.
• Support crisis communication efforts through timely and strategic social media messaging.

News Team Support

• Write occasional news stories or special report articles

Qualifications:

• Bachelor’s degree in mass communications, journalism, marketing or related field (master’s preferred).
• Proven experience managing social media for organizations, preferably in higher education or public sector.
• Proficiency in social media management tools, analytics platforms and Adobe Creative Suite.
• Strong writing, editing and visual storytelling skills.
• Ability to work collaboratively across teams and manage multiple projects simultaneously.
• Familiarity with accessibility standards.

Preferred Skills:

• Video production experience.
• Understanding of land-grant university mission and audiences.

Salary and Benefits: Salary will be commensurate with qualifications and experience. The LSU AgCenter has an attractive benefits package with a wide variety of benefit options. Benefits offered include retirement, multiple medical insurance options, supplemental insurances (dental, life, long-term disability, accident, vision, long-term care, etc.), Tax Saver Flexible Benefits Plan (saves tax dollars on some child care and medical expenses), university holidays (14 per year, typically includes a week off at Christmas), generous annual (vacation) and sick leave benefits, Employee Assistance Program, and possible educational leave and tuition exemption for coursework at campuses of the LSU System. Specific benefits depend on job category, percent effort and length of employment.

Date Available: Upon completion of the selection process.

Application Deadline: January 11, 2026 or until a suitable candidate is selected.

Application Procedure: Apply online at LSU AgCenter Careers (or in Workday for internal applicants) by attaching cover letter with resume including a statement of professional interest and goals, university transcripts, and three letters of reference. Paper, faxed or e-mailed application materials will not be accepted, except that in lieu of attaching the reference letters online, they may be sent directly to:

Tobie Blanchard
Director, Communications and Public Relations
LSU AgCenter
125 Knapp Hall
Baton Rouge, LA 70803
E-mail: TBlanchard@agcenter.lsu.edu
Website: www.lsuagcenter.com

The LSU Agricultural Center is a statewide campus of the LSU System and provides equal opportunities in programs and employment. An Equal Opportunity Employer.