Dora Ann Hatch | 3/25/2010 7:56:05 PM
This article originally ran in the Ruston Daily Leader on October 27, 2009.
Artists are online selling a variety of items. Some sell quilts, paintings, metal work, glass, jewelry, toys, furniture, fiber, needlework, basketry and much more.
The artisan population contributes more than $13.8 billion to our annual economy. Research shows that 60 percent of an artist’s sales are from their home state. Most of these sales are made through craft fairs and festivals.
Globally, 445 million people use the Internet; in the United States, 70 million use the internet. People ages 35-54 make up the largest group of shoppers in the United States.
Many businesses have found the Internet useful in reaching new markets. Gary Weeks, owner of Gary Weeks and Co. Furniture Makers says, “The Internet has been the source of much of our business. Patrons find us in a search of rocking chairs.”
As all business owners know, marketing is costly. However, through the use of online strategies businesses can save money and increase their volume of marketing. Here’s how:
Artists can also find online assistance. This Web site has loads of information on how and why you should start an online artisan Web site.
For more information, please contact me.