Greaux the Good: New statewide market match program partners with St. Helena Farmers Market

(03/01/23) GREENSBURG, La. — Greaux the Good, a new statewide market match nutrition incentive program, has allowed the St. Helena Farmers Market to increase the capacity of its previous Supplemental Nutrition Assistance Program (SNAP) incentive program.

Shoppers who use their EBT cards at the market will receive a dollar-for-dollar match for SNAP dollars they spend at Greaux the Good partner locations.

Greaux the Good empowers families to purchase more fresh local foods and generates more business for local farmers. The program was made possible through funds allocated in the 2022-2023 state budget and is operated by Market Umbrella, a nonprofit organization based in New Orleans that runs the Crescent City Farmers Markets and several fresh food access programs.

The Greaux the Good program at the St. Helena Farmers Market includes an unlimited SNAP market match to be spent on SNAP-eligible products.

The St. Helena Farmers Market began in 2017 as a seasonal market with three vendors. Since then, the LSU AgCenter, Southern University AgCenter, St. Helena Healthy Communities Coalition and several vendors and sponsors have partnered to expand it to a year-round market featuring a host of local products.

The St. Helena Farmers Market is held every Friday from 8 a.m. to 1 p.m. at the corner of Sitman Street and Louisiana Highway 10 in Greensburg.

For more information about the St. Helena Farmers Market, go to

For Greaux the Good program information, visit or find it on Facebook and Instagram.

Man sitting at table with a sign and tokens.

Burnell Muse, an agriculture and natural resources agent with the Southern University Ag Center, distributes tokens for SNAP customers at the St. Helena Farmers Market during a back-to-school event in Greensburg. Photo by Ruthie Losavio/LSU AgCenter

Fresh produce sits on a table.

Fresh fruits and vegetables from Cryer’s Family Produce for sale at the St. Helena Farmers Market during an event celebrating the continuation of its original SNAP match program thanks to sponsorship funds from Louisiana Healthcare Connections back in April 2022. Photo by Ruthie Losavio/LSU AgCenter

3/1/2023 7:57:00 PM
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