Dora Ann Hatch | 6/24/2010 12:03:56 AM
People love to eat and they love to experience new foods from new locales. Many entrepreneurs of food specialty products are taking advantage of selling online through the use of websites and blogs. Through the use of technology they are expanding their customer base world-wide.
Retired nurse, Betty Girling, owner of Betty’s Gourmet Delights online store, did just that. She began her business at the Waveland Farmers’ Market in Mississippi. The farmers’ market was a great opportunity for Betty Girling to test market her jams, jellies, pickles, soups and other food specialty products. As demand for Betty’s products grew she established an online presence.
Betty has been successful, but to be successful, ask yourself these questions:
If the answer to these questions is “yes,” then decide on some goals. Below are some examples:
The next step is to create a brand for your food like Betty Girling did. When you visit Betty’s website you learn about Betty and her products. You learn:
Other online marketers use emails, blogs, or Facebook to bring their customers to their website. They give something free at their sales booth in exchange for a customer’s email address. Later, they email customers to announce new products or sales.
Other easy and effective ways to market include mentioning your website in news articles, putting your website address on product labels and business cards, and including the website on stationery, notepads, etc. When the customer is ready for a new jar of jelly, he has your address on the label.
Marketing is key to a successful online business. One must market, market, and then market some more.
For more information on this subject, contact Dora Ann Hatch, community rural development.