Rice farming sustainability program starts

Linda Benedict, Schultz, Bruce  |  1/4/2011 11:02:53 PM

The Kellogg Company of Battle Creek, Mich., recently announced a partnership with the LSU AgCenter to develop a sustainability program for Louisiana rice producers who grow rice for Kellogg’s products.

The program will rely on expertise within the LSU AgCenter and with Louisiana rice millers to help develop a master grower program that focuses on environmentally sound and profitable rice production, according to Diane Holdorf, Kellogg vice president of environmental stewardship.

The program will be based on the AgCenter’s Master Farmer program, said Steve Linscombe, director of the LSU AgCenter Rice Research Station and rice breeder.

"The ultimate goal of the program will be to ensure this rice is produced in a sustainable and profitable manner," Linscombe said.

Kellogg has become concerned about sustainability within its own corporate operations, as well as its suppliers, Holdorf said. The company has set a series of goals of waste reduction, decreased energy and water usage, and generating less greenhouse gas. The company also will apply sustainability principles to other key cereal ingredients, including corn, wheat and palm oil.

Bruce Schultz

This article was published in the fall 2010 issue of Louisiana Agriculture Magazine.

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