Price LeBlanc establishes livestock show endowment

Richard Bogren  |  2/13/2009 3:30:24 AM

News Release Distributed 02/12/09

Price LeBlanc, a Baton Rouge automobile dealer, has established a $40,000 endowment to support the LSU AgCenter 4-H and FFA state livestock show for 2009 and 2010 and fund the Price LeBlanc Champion Livestock Award.

The award will be presented to one grand champion market animal each year and will rotate among the different species – steers, swine, sheep, chickens and goats.

The 2009 LSU AgCenter Livestock Show Presented by Price LeBlanc will open Feb. 14 and run through Feb. 21 at the Lamar Dixon Expo Center in Gonzales.

“Price LeBlanc has been a long-time supporter of the state livestock show,” said LSU AgCenter Chancellor Bill Richardson. “We are most appreciative of his commitment to youth development through our livestock show educational program.”

When he was growing up, Price LeBlanc never expected to own a leading Toyota dealership. In fact, Toyotas weren’t even sold in the United States until 1957.

But in 1954, LeBlanc added to his cattle operation in St. Gabriel by starting a used-car dealership. While that venture has grown into a leading Louisiana new-car dealership, LeBlanc has maintained his interest in cattle and livestock in general.

He still maintains a herd of mixed breed cattle in St. Gabriel, and he’s been an avid supporter of 4-H and FFA livestock programs for many years.

“People remember when he would come to the Ascension Parish Livestock Show with a bag of silver dollars and hand them out to the kids in the barn,” said Dwayne Nunez, who manages the LSU AgCenter’s livestock show.

LeBlanc added to his support of 4-H and FFA livestock exhibitors in 2003 when the state show moved to the Lamar Dixon Expo Center in Gonzales from its longtime home on the LSU campus in Baton Rouge.

LeBlanc Automotive now consist of Lexus, Toyota, Nissan and Scion dealerships. For many years, the Toyota dealership sold more vehicles than any other dealer in Louisiana.

LeBlanc was the Louisiana Automobile Dealers Association’s Dealer of the Year in 2002, and he received the Greater Baton Rouge Business Report’s Business Award in 2005.

But Price LeBlanc is keeping his roots in agriculture.


Writer: Rick Bogren at (225) 578-5839 or

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