Description:
In this study, we investigate four dimensions of customer interface IICT adoption. Our findings indicate that customer interface IICT adoption can improve information sharing with customers, reduce operational inefficiencies along the value chain, enhance the competitive position in the market, and deepen customer relationships. Business impacts were perceived to be positive across all tested constructs.

Primary Audience:
General

Resource Updated:
11/18/2009 1:53:58 PM