TOPICS
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Marketing & Business Development |
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Why and How to Market Wood Products This publication is designed to educate small to medium-sized primary and secondary forest products industry personnel about why and how to market wood products. Hobbyists and producers of wooden arts and crafts also will benefit by learning the necessary marketing skills to increase revenue and make their part-time business or hobby less expensive. (PDF format only) |
Private Landowners' Guide to Forest Certification in the South This paper seeks to provide guidance, understanding and reasons why private landowners should consider forest certification. It is also a useful source of information on types of certification systems available to date and more importantly the steps necessary to follow to achieve certification. |
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Extranets: A Comparison of the U.S. Forest Products Industry and Other U.S. Industries. This paper compares the use of extranets between the forest products industry and other U.S. business sectors. Extranets are secure networks that electronically link companies over the Internet. Results of the study indicate that the forest products industry uses extranet-based business applications with less frequency than other industrial sectors, receives fewer benefits and has greater concerns from using this business tool. |
How U.S. Forest Products Exporters Use the World Wide Web. In this working paper we examine the use of the World Wide Web by primary wood products exporters. The study discovered that respondents used the Web mostly for promotion activities. The study also found that currently, multilingual Web sites are not likely to be more successful in reaching their objectives than English-only Web sites. |
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