E-Business: An Introductory Course
9:00 a.m. to 4:00 p.m.
Module 1: Exploring E-Commerce
9:00 - 10:30 a.m.
- What is E-Commerce?
- How Businesses Use the Internet
- What Makes a Great Web Site?
- Site Content, Tools and Maintenance
- Searching the Internet
Module 2: Options for Getting a Web Presence
10:30 - Noon
- Online Auctions
- E-Bay
- Niche Malls and Cooperatives
- Online Storefronts
- Web Site Cost, Domain Names & E-Commerce Transactions
- Web Hosting
- Economics of Decision to Make or Buy a Web Site?
Lunch and Presentation by Louisiana Economic Development
Noon - 1:00 p.m.
Module 3: Marketing Your Web Site
1:00 - 3:00 p.m.
- How Visitors Find Web Sites
- Help Search Engines Find Your Web Site
- E-Marketing Strategies
- Buy Traffic If You Can Afford It
- Use E-mail to Attract Customers
- Viral Marketing
- Blogs and Tools
- Use Blog News/Blog Feeds to Attract Customers
- Who is Visiting Your Web Site?
- Spying on the Competition
Wrap-up, Evaluation and Blog
3:00 - 4:00 p.m.
Course blog: Http://startmyebusiness.blogspot.com