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 Home>Communications>Authors>
Name: Frances Gould
Title: Professor & Department Head
E-mail:
Department: Communications
Organization: LSU AgCenter
Address 1: 141 Knapp Hall
Address 2: Baton Rouge, LA 70803
Phone Number: (225) 578-5679
Mobile: (225) 773-1355
Fax Number: (225) 578-4524

Education/Training

1978 Master of Fine Arts, University of Nebraska, Lincoln (60 hours — terminal degree in Fine Arts)

1974 Bachelor of Fine Arts, Kansas State University, Manhattan (120 hours — graduated "cum laude")

1970 Diploma Manhattan High School, Manhattan, Kansas

Additional Coursework in the areas of Extension Education and Leadership and Computer Arts
@LSU - GPA- 3.9

Areas of Specialization/Research

Director and Professor for LSU AgCenter Communications and Public Relations.

  • Serve as the public information officer for the LSU AgCenter.
  • Serve on the AgCenter Vice President’s executive council and advise senior executives on media, crisis and stakeholder communication.
  • Advise the Vice President of Agriculture and executive council on branding, marketing, educational and media strategies to support and AgCenter mission of research and outreach.
  • Provide leadership to the LSU AgCenter Communications Unit, consisting of 20 faculty and staff providing news (print, web, social media, video & audio), media relations, marketing, publications, graphic design, multimedia, exhibits, web content/design, issues management and crisis communication for LSU AgCenter Research and Extension.
  • Supports the LSU College of Agriculture's communications efforts -- added to the unit responsibility in Fall of 2013.
  • Unit provides programs, curriculum and seminars for faculty & agents in written, verbal and visual communication, issue and crisis management and media relations.
  • Unit manages an online store that offers for sale educational material and other services to the public -store.lsuagcenter.com.
  • Supports the LSU AgCenter’s statewide campus of 11 research departments, 17 research stations and 64 parish extension/
    4-H offices.
  • The LSU AgCenter Communications Unit as a nationally and regionally recognized leader in the Land-grant system.
  • Management Operations Administrator,
    Direct 8 staff members that provide motor pool, copy center, mail distribution, equipment/space rentals, and warehouse services for the LSU AgCenter.
Professional Experience

2001 - Present     Director and Professor, Communications, Public Relations and Management Operations, LSU AgCenter

2003 Acting Director, Information Technology, LSU AgCenter

1999 – 2001 Assistant Director/Specialist, LSU AgCenter Communications

1997 – 1999 Project Leader, Publications, Graphic Design and Web, LSU AgCenter Communications

1994-1997 Specialist: Publications and Graphic Design, LSU AgCenter Communications

1988-1994 Associate Specialist, Publications and Graphic Design, LSU AgCenter Comunications

1985-1988 Assistant Specialist, Publications and Graphic Design, LSU AgCenter Communications

1982-1985 Publication Designer, University of Nebraska - Lincoln, Agricultural Communications.

1978-82: Visual Art Instructor, University of Nebraska - Lincoln & Omaha and Southeast Community College- Lincoln, Nebraska.

Awards/Grants

AWARDS

2015
ACE (Association for Communication Excellence) Leadership and Management Excellence Award

2014
ACE Professional Award, ACE’s highest honor

2013
4-H Faculty Award for Outstanding Contribution to the Louisiana 4-H Youth Development Program.

Gold Team Award
from ACE (Association for Communication Excellence) for Technology Education for “Media Relations Campaign – 125 years of Research.”

2012
Award of Excellence in Marketing, International Association for Communication Excellence (ACE) Conference, Annapolis, Ma

Gold Team Award from ACE (Association for Communication Excellence) for Technology Education for “Technology Education – 125 years of Connect My Louisiana.” www.lsuagcenter.com/connectmyla

2011
Bronze Team Award
from ACE (Association for Communication Excellence) for full color special Reports, “2010 LSU AgCenter Annual Report.”

2009
Gold Team Award from ACE (Association for Communication Excellence) for Technology Education for the LSU AgCenter IT training curriculum.

Silver Team Award from ACE (Association for Communication Excellence) for Best Innovative Use of Information Technology, “Chancellor’s Challenge Blog.”

Three Specialty Team Awards from the Louisiana Association of Extension 4-H Agents:
-- Interactive Website -- Promotional Package -- Educational Technology

2008
Regnal Wallace Communicator of the Year from the Louisiana Farm Bureau Federation,
for work providing news and information about the importance of Louisiana Agriculture.

USDA/CSREES Partnership Award for Innovative Program Models:
LSU AgCenter Hurricane Response Team

2006
Gold Team Award from ACE (Association for Communication Excellence) – Media Relations Programs – Hurricane Response.

Outstanding Professional Skill Team Award for Integrated Communication Programs from ACE (Association for Communication Excellence) - Media Relations Programs – Hurricane Response.

Gold Team Award
from ACE (Association o for Communication Excellence) - Website

2005
Silver Award from ACE (Association for Communication Excellence), Technical Publication

2004
Silver Award from ACE (Association for Communication Excellence), Technical Publication

Silver Award from ACE (Association for Communication Excellence), Educational Project, non-credit

2000
First Place in Strategic Plans, "Vision 2000," from the National Agricultural Alumni & Development Association.

1999
USDA/CSREES Certificate of Achievement, for outstanding service as a member of the ECOP/ESCOP Image Enhancement Writing Team

USDA Professional Activity Group
Award - Equine Education Committee

1998
Extension Award of Merit from the Louisiana Chapter of Gamma Sigma Delta Honor Society of Agriculture

Bronze Award: Promotional or Marketing Campaign
for an Institution, "National Impact Series," Agricultural Communicators in Education Critique and Awards Program.

USDA Professional Activity Group Award, 4-H Curriculum Committee

1996
Recognition Award for Outstanding Service to the Louisiana Crawfish Industry, Crawfish Field Day, Crowley, Louisiana

1995
Floyd S. Edmiston Distinguished Service Award in recognition of the overall quality of work
In helping to design publications and other materials to communicate the Louisiana Extension Service's Educational messages

Program Excellence Award, Louisiana Cooperative Extension Service in recognition of excellence in planning and implementing statewide educational programs

Gold Award: Popular Publications-3-color or less, Management of Recreational and Farm Ponds, International Agricultural Communications Critique & Awards Program

1994
Gold Award: Publications-4-color Special Report, Focus on Louisiana, International
Agricultural Communications Critique & Awards Program

Silver Award: Graphic Design - Series of Posters - 3 colors or less, Zion City Project, International Agricultural Communications Critique & Awards Program

Bronze Award: Publications - Popular -3 colors or less series of three, 7th-9th grade 4-H Project books (Pet, Vet Science, & Horticulture), International Agricultural Communications Critique & Awards Program

1992
International Graphic Design Award of Excellence from the Agricultural Communicators in Education - in recognition of creativity, leadership, communications excellence and distinguished service to the profession and ACE

Addy: Public Service Division - Poster-Summer Sizzler, Baton Rouge Gallery illustrator for the campaign, 38th Annual Addy Awards, Advertising Federation of Greater Baton Rouge.

1991
Addy: Public Service Division – 4-color Poster- International Association of Astacologists, 37th Annual Addy Awards, Advertising Federation of Greater Baton Rouge.

GRANTS – (principal investigator, Co-PI or major contributor)

2015
Rice Research Board, enhance and promote the rice industry in Louisiana - $35,000

Soybean and Grain Research and Promotion Board
, develop, produce and distribute the Annual Report and the Feed Grain pcoket guide for Weed, Insect and Disease. $8,500.

2014
Rice Research Board, enhance and promote the rice industry in Louisiana - $35,000

Soybean and Grain Research and Promotion Board
, develop, produce and distribute the Annual Report. $6,500.

2013
Rice Research Board, enhance and promote the rice industry in Louisiana - $35,000

Soybean and Grain Research and Promotion Board
, develop, produce and distribute the Wheat Weed, Disease and Insect Identification Pocket Guide in print, online and mobile application - $29,000.

2010-2013
Connect My Louisiana,
broadband Internet education and awareness initiative for Louisiana, Project team member, responsible for marketing and media relations, $300,000 for 3 years. www.lsuagcenter.com/connectmyla

2012
Rice Research Board, enhance and promote the rice industry in Louisiana - $35,000

Soybean and Grain Research and Promotion Board
, develop, produce and distribute the Soybean Weed, Disease and Insect Identification Pocket Guide in print, online and mobile application - $29,000.

Soybean and Grain Research and Promotion Board
grant to produce the annual report of funded projects in print and online - $6,500.

2010 - 2012
Specialty Crops grant from Louisiana Department of Ag& Forestry - $28,000.
This project was funded to enhance the competitiveness of specialty crops in Louisiana. Eight different crops were targeted each year. Materials developed were teacher posters, student activity/coloring books, web resources and promotion cards. A teacher survey was developed and implemented to determine knowledge gained about specialty crops and their nutrition and economic value.

2004-2010
Blue Cross Blue Shield Foundation grant to develop, support and implement the Smart Bodies/Body Walk Initiative, our portion of the grant was for marketing, promotion and educational materials - $30,000 per year for 5 years.

2011
Soybean and Grain Research and Promotion Board grant to develop, produce and distribute the Soybean Weed Identification Pocket Guide in print, online and mobile application - $13,100

2010-11
Rice Research Board grant to enhance and promote the rice industry in Louisiana - $35,000

2005-11
Soybean and Grain Research and Promotion Board grant to produce the annual report of funded projects in print and online - $6,500 per year.

2005
Pennington – LSU AgCenter AgMagic Youth Education Program – Connecting Agriculture and Forestry to Healthy Family Living - $5,000.

2002-09
Rice Research Board, grant to enhance and promote the rice industry in Louisiana - $25,000 per year.

2003
USDA/CSREES, design, produce and distribute the National Impact Reports-$10,500.

2002-03
Department of Health and Hospitals, educate and train communities on Mosquito Abatement –LaMAP – $90,000.

2002
USDA/CSREES, design, produce and distribute the National Impact reports-$10,500.

2001
USDA/CSREES, design, produce and distribute the National Impact reports - $11,900.

2000
USDA/CSREES, design, produce and distribute the National Impact reports - $11,900.

1999
USDA/CSREES, design, produce and distribute the National Impact reports- $10.500.

Publications/Presentations/Patents
  • 2015
    Becoming Your Brand Ambassador, Workshop on branding your small business, using social media and giving a elevator pitch, Southern University Small Farm Leadership Program, May.

    Research Presentaion Judge, SAAS (Southern Association of Agricultural Scientists), Atlanta, Ga

    Research Paper Reviewer, ACE (Association of Communication Excellence), Charleston, SC

    Research Thesis Reviewer, ACE (Association of Communication Excellence), Charleston, SC

    Press Release - PotashCorp donates $50,000 to LSU AgCenter livestock programs
    http://www.lsuagcenter.com/news_archive/2015/february/headline_news/potashcorp-donates-50000-to-lsu-agcenter-livestock-programs.htm
  • 2014
    Launching Cooperative Extension’s Next Century – Presentation and Exhibits at the USDA AgOutlook Forum, Arlington Virginia -- Cooperative Extension Today - Cooperative Extension “extends knowledge, changes lives.” This will be a fast-paced summary of program priorities, and impacts showing how current educational strategies help people, farm and ranch businesses and communities solve problems, develop skills and build a better future. February 20-21, 2014.

    Journal of Extension
    article, Cooperative Extension: A Century of Innovation, Co- author with Dr. Doug Steele and Bill Woodrum, http://www.joe.org/joe/2014february/comm1.php.

    Issues Management in the Land-Grant System, Professional Development Presentation at the Southern Association of Agricultural Scientists (SAAS) Ag Communications Section, Dallas, TX, February 3, 2014.

    "Help identifying insects is just an app away," Delta Farm Press, December 2014.
    http://deltafarmpress.com/southern-corn-and-soybean-production-guide/help-identifying-insects-just-app-away
  • 2013
    Galaxy 2013, Joint meeting of Extension Professionals (JCEP), Poster presentation, Evening Reception Presentation and Panel presentation on the Centennial of Cooperative Extension and the Smith-Lever Act, Pittsburgh, PA, September 16-19, 2013.

    Celebrating 100 Years of Extending Knowledge, Luncheon Speaker at the Southern Region Extension Program Leaders Network Conference, Nashville, TN, August 20, 2013.

    Get to the Starting Line with Issues Management, A train-the-trainer workshop on teaching and implementing issues management, International Association for Communication Excellence (ACE) Conference in Indianapolis, IN, June 2013.

    Battelle Study of Southern Land-Grant Research and Extension Value – Media and Marketing Team. Serve on a team of three (FL, GA & LA) to promote the results of the Battelle study on Impact and Innovation of Agbioscience in the Southern United States. www.lsuagcenter.com/southernagbioscienceimpact

    Press Release - PotashCorp donates $25,000 to LSU AgCenter youth livestock program -http://www.lsuagcenter.com/news_archive/2013/october/headline_news/potashcorp-donates-25000-to-lsu-agcenter-youth-livestock-program.htm

    News Photos - New AgCenter food incubator sparks interest, offers hope
    http://www.lsuagcenter.com/news_archive/2013/february/headline_news/new-agcenter-food-incubator-sparks-interest-offers-hope.htm
  • 2012-14
    National Co-Chair of the Centennial of the Smith-Lever Act of 1914, The Smith-Lever Act created the National Cooperative Extension System at USDA. A committee established by APLU/ ECOP is developing a toolkit, resources, social media to celebrate and build awareness of the cooperative extension system and the value it provides to the citizens of the United States. www.extension100years.net
  • 2012
    #CESValue: Social Media Adoption in the LSU AgCenter, Opening speaker for the Southern Region Extension Program Leaders Network, Orlando, FL.

    Issues Management in the Land-Grant System, International Association for Communication Excellence (ACE) Conference, Annapolis, Ma

    Social Media in Cooperative Extension, a professional development session, Southern Association of Agricultural Scientists (SAAS) Communications Section, Birmingham, AL
  • 2011 – 2014
    President, Southern Association of Agricultural Scientists (SAAS) Communications Section Leadership, followed by the past president and previously served as the vice president and secretary.
  • 2011 - Present
    LSU System Consortium on Civic Engagement Member,
    Serve as the LSU AgCenter
  • representative to the LSU Consortium on Civic Engagement. This team is tasked with
    aggregating the outreach and engagement efforts of LSU A&M, AgCenter and Law Center into a
    web portal and system for internal and external promotion, reporting, awards and development.

    Issues Management Symposium: Panel Discussion and Q&A – Issues Management at Work - Presentation at the International ACE/NETC Conference, Denver, Co
    Panel of practitioners shared lessons learned from issues management front lines. This open dialogue spotlighted how our Land-grant colleagues have successfully navigated high-profile situations using an issues management approach.

    Flood Response Task Force Leader, coordinate and implement programs, faculty, media and educational materials to respond to the flood impacts from the Mississippi River.
    http://www.lsuagcenter.com/en/family_home/hazards_and_threats/floods_hurricanes/2011-Spring-Flood-Alert.htm

    2010 – 11
    Oil Spill Task Force Leader, coordinate and implement programs, faculty, media and educational materials to respond to the flood impacts from the Horizon Gulf of Mexico Oil Spill.
    http://www.lsuagcenter.com/en/family_home/hazards_and_threats/oil_spill/

    Communication Leader for the five state Land and Sea Grant Gulf Oil Spill Consortium,
    Developed with the team, an action proposal, initiatives and workshops to address the crisis and issues resulting from the Gulf of Mexico oil spill such as: seafood safety, consumer confidence, fishery and environmental impacts, economic damage and social/community impacts. We posted information on the national eXtension web and the EDEN (Extension Disaster Education Network)
    http://www.extension.org/pages/27602/gulf-of-mexico-oil-spill
    http://eden.lsu.edu/Topics/Hazards/OilSpill/Pages/default.aspx

    "New tools shape Extension Service," Delta Farm Press, Mar 24, 2010
    Frankie Gould and Bob Ratliff
    http://deltafarmpress.com/government/new-tools-shape-extension-service

    News photos - Worries still loom for La. seafood industry
    http://www.lsuagcenter.com/news_archive/2010/september/headline_news/worries-still-loom-for-la-seafood-industry.htm

  • 2009 – Present
    Building Capacity in Issues Management in the Land-Grant System, Project Member of the NCERA 223 (North Central Extension & Research Activity)
  • 2006 –Present
     eXtension Communications and Marketing Team Member, Serve in an advisory capacity to provide feedback and help develop a plan for eXtension that effectively communicates who we are and what we do in a positive way to our constituents.(www.extension.org)
  • 2004 –Present
    AgMagic Coordinator – lead the creative, topic and logistic teams in the development and
    conducting AgMagic. AgMagic is an interactive and educational experience to build agricultural awareness and teach
    youth where their food and fiber comes from. This event is in its 11th year and has grown from 6000 to over 12,000 attendees. It is a 6 day event that is open to school groups and the public, reaching a 10 parish area around Baton Rouge and beyond. We average about $12,000 in sponsorships and $60,000 in-kind services. The event has been so successful that it has expanded to the state fair in Shreveport in 2009 and will be in New Orleans in 2012. http://www.lsuagcenter.com/en/4H/Kids/AgMagic/.
  • 2006 ­-12
    Extension Committee on Policy (ECOP) Communications and Marketing Task Force member: Developed a plan for implement a stronger, integrated marketing and brand communications for the national Cooperative Extension System. This involved the development and conducting a comprehensive research survey through Coperincus, Boston, Ma
  • 2010
    Three Presentations at the International ACE Conference in St. Louis:
  • -- The National Extension Branding Initiative: Update and Future Directions
    Our work with Copernicus Marketing and Research is continuing into the creative development and implementation phases, and a new eXtension Community of Practice (CoP) on Extension Brand Value is at work to promote this important work, make it practical and useful at the state and local levels, and engage you and other extension employees across the country in promoting and living the brand.

    --
    Issue Management for Land-grant Universities (Part 1 & 2)
    Issue management should be a vital part of land-grant communication programs. For three years, a group of communicators, researchers and administrators have been working to develop a unified system, best practices, tools and training for issue management for the land-grant system. This panel discussion will outline the project, present research findings, detail pending products, including a new national impact database and reporting system, and give you a chance for input.

    -- Approaches for Gaining Author Cooperation on Periodic Publication Reviews:
    Now that publications have been available online for over a decade, it is becoming apparent to both readers and administrators that a growing number of them are aging and overdue for a currency review. This panel discussion will share perspectives from a number of states on how they are making it a priority for authors to periodically review and update their titles.

  • 2009 - 10
    Past President of ACE: The Association for Communication Excellence (ACE) is an international association of communicators, educators and information technologists. It offers professional development and networking for individuals who extend knowledge about agriculture, natural resources and life and human sciences.
  • 2009
    Two Presentations at the International ACE/NETC Conference in Des Moines:

    --Cooperative Extension Brand Value Research: A National Survey, Results and Next Steps

    --Issue Management: Issue management and crisis management often are used interchangeably. Are they interchangeable? This session will explain the differences, the similarities, and how to do both effectively. The second half of this session addresses one of the biggest issues facing us today -- effectively communicating about budget reductions.
  • 2008 - 2009
    President of ACE: The Association for Communication Excellence (ACE) is an international association of communicators, educators and information technologists. It offers professional development and networking for individuals who extend knowledge about agriculture, natural resources and life and human sciences.
  • 2008
    Two Presentations at the International ACE/NETC Conference in Traverse City, Mi:
  • --Business continuity plans

    --Peer-to-peer visits

    Presentation Judge, SAAS meeting (Southern Association of Agricultural Scientists), Dallas.

  • 2007-2008
    Vice President of ACE
  • 2007
    Presentation at the International ACE/NETC Conference in Alburquerque, NM:

            --A Study of Website Usability, co-presented with Linda Benedict, funded by a grant from the ACE Development Fund.
            --Panel Presentation on crisis communication at the SAAS meeting (Southern Association of Agricultural Scientists) 
                Mobile, Al.
            --Elected to the Southern Region Program Committee
of the Extension Program Leaders Network

  • 2006 -2007
    Vice President–Elect of ACE
     
  • 2006
    Presentation at the International ACE Conference, San Antonio, Tx

    --LSU AgCenter’s Response to the Soybean Rust Crisis
  • 2005
    Member of the Asian Soybean Crisis Response Team: responded with the FBI, APHIS, state and local officials to the first discovery of Asian Soybean Rust in North America at one of our research stations.

    Member of ECOP/ESCOP Image Enhancement Writing Team
    – Washington, D.C.
  • 2004
    Member of ECOP/ESCOP Image Enhancement Writing Team – Washington, D.C.
  • 2003
    Member of ECOP/ESCOP Image Enhancement Writing Team – Washington, D.C.

    Member of the Information Audit Flow review team for the Arkansas Extension
    , August
  • 2002
    Abstract Judge for the SAAS Conference (Southern Association of Agricultural Scientists), Mobile.

    Member of ECOP/ESCOP Image Enhancement Writing Team - Gainesville, Fla
  • 2000 – 2003
    Southern Region Director, ACE (Agricultural Communicators in Education), representing the 13 states in the Southern Region on the ACE board of directors, maintain the region website and produce a quarterly newsletter
  • 2001
    Development Team Member of the eXtension (virtual extension service) proposal to American Distance Education Consortium.

    Historian/Webmaster, LSU Chapter of Gamma Sigma Delta, Honor Society of Agriculture

    Strategic Planning Committee Member, Agricultural Communicators in Education

  • 2000
    Panel Presentation - PC vs. MAC Platforms, National Extension Technology Conference, Texas A&M

    Member of the ECOP/ESCOP Image Enhancement Writing Team, Reno, Nevada

    Southern Image Enhancement Team Member, Mississippi State, Starkville, Mississippi

    Publications/Design Judge, Livestock Publication Council's 23rd Writing and Critique Awards
  • 1999
    Member of ECOP/ESCOP Image Enhancement Writing Team - Washington, D.C.

    Publications/Design Judge
    , Livestock Publication Council's 22nd Writing and Critique Awards
  • 1998
    Program Review Team Member, USDA/CSREES Communications, Technology and Distance
    Education, Washington D.C.

    Member of the ECOP/ESCOP Image Enhancement Writing Team
    , Washington, D.C.

    Southern Image Enhancement Team Member
    , Baton Rouge, Louisiana

    Publications/Design Judge
    , Livestock Publication Council's 21st Writing and Critique Awards
  • 1997
    Member of ECOP/ESCOP Image Enhancement Writing Team - Washington, D.C.
  • 1996
    Visiting Artist at Nicholls State University's Annual Art Workshops. A slide presentation on my work was given in addition to a two-hour drawing workshop.

    (older information available on request)

Professional Organizations

ACE (International Association of Communication Excellence), since, 1985

Gamma Sigma Delta, Honor Society of Agriculture, LSU, Since 1987

SAAS (Southern Association of Agricultural Scientists) Since 1990

Epsilon Sigma Phi, Honor Society of Extension Professionals

Louisiana County Agents Association

National Association of County Agents Association

Baton Rouge Gallery-Exhibiting Artist Member, Since 1985

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