H&B Beverages, LLC is a sports drink company focusing on low-sugar, low-calorie products high in electrolytes and other valuable nutrients. Their drink line, EX5, uses technology developed by John Finley, Joan King, Darryl Holliday, Adriana Soto and Alfredo Prudente at the LSU AgCenter Department of Food Science to achieve this unique set of benefits with a great taste. EX5 is best known for having three times as many electrolytes as leading competing products, such as Gatorade and Powerade. The company was established in Covington, La., in 2011 by local entrepreneurs Brian Brothers and Craig P. Hart and is currently selling products across Louisiana.